Our slogan here at SoFound is “Believe. Be Genuine. Stand Firm.” What does that mean? What agenda are we attempting to push with graphic t-shirts? Why t-shirts? What’s up with the cube in the logo?

First, the slogan. We “believe” that God has sent His son, Jesus Christ, into the world as a redeemer for sinful humanity. God has allowed those of us who are followers of Christ to be apart of something greater than what we see here in the world. Something special; some place eternal.

By God’s grace and His spirit, we have the desire to exhibit “genuine” faith in Jesus in our day to day interactions and tasks. We seek to make much of Jesus in our homes, jobs, schools etc. Although we fail, we seek and rely on God’s mercy and forgiveness to strengthen us in this race.

Acts 4:11-12 reads “This Jesus is the stone that was rejected by you, the builders, which has become the cornerstone. And there is salvation in no one else, for there is no other name under heaven given among men by which we must be saved.” This truth is what we as believers and a brand “stand firm” on. Christ is the “cornerstone.” Our entire existence is based upon what he has accomplished on our behalf.

Next, the logo. What’s the deal with this black/grey cube icon? This image is a cornerstone. In the field of construction, in order to build a foundation for a new building, there has to be a cornerstone in place. Essentially, this stone is the most important piece of the foundation. Without it, one could not successfully construct a stable foundation for a building. Jesus is this cornerstone; for our brand and our lives. Furthermore, he is the cornerstone of the foundation of His church (body of believers).

Our mission is to provide quality goods and clothing that exhibit our faith, impact our communities and the world around us and encourage those that share the same faith.

We chose to go with t-shirts as our medium for design because I (Tony) like to wear t-shirts and am sure that there are many others who enjoy a nice looking tee. Nothing deep there.

In conclusion, we are trying to push forth a message. One of hope and encouragement. We have been impacted and changed by this message and are set on sharing it with the world.